Above are examples of organic ads that I created to recruit members to sign up to be a stop on the road trip, as well as informing said members about where the van was and would be stopping.
The backdrop that was used in the videos for each stop on the Road to ChannelCon.
We ordered two versions of each swag piece — one blue and one red for ITProTV and CompTIA, respectively.
Detail shot of the koozies and insulated cups.
Promotional cards with a discount code for those who attended the stops on the road trip.
van wrap proof
Printed proof of the van wrap. From top left: rear of the van, CompTIA branded side, eyebrow (above windshield) piece, front hood piece, and in the bottom right, the ITProTV branded side.
Detail shot of the proof.
Detail shot of the ITProTV-branded side.
Road to channelcon van wrap
The big kahuna of the Road to ChannelCon project — the van wrap. This baby went through several different variations before ending up in its current state. I collaborated with the three other members of the front end design team as well as the Head of Marketing, CCO, CEO, and people from CompTIA.