The premiere showing of South Lake Stage, One Jilted Amour, is based off of the classic Romeo and Juliet.
The tickets would be purchased via the South Lake Stage app, as shown above.
The theatre building would use vinyl squares to display the logo and would be a juxtaposition of modernity and antiquity.
Some of the sketching process for the logo and seeds of the interchangeability theme seen throughout the work. There were a couple more pages of logo sketching that preceded most of the brand development for this theatre. Challenged to create the logo first, I built the brand around this idea of a children's puzzle for the logo.